You searched for: "*"

The results has been filter on Catalogues containing Seminar 1984: Are Interviewers Obsolete?.
ANA has found 11 results for you, in 154 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Interactive access to on-line survey data-bases

New techniques for processing survey data are dramatically changing the way that research is carried out, moving the emphasis from data-collection to data-analysis. The computer terminal is playing an increasingly important role, and I firmly believe...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Mark Katz
June 15, 1984
×

Citation

Katz, M. (1984a, June 15). Interactive access to on-line survey data-bases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interactive-access-to-on-line-survey-data-bases


Research papers

The use of new technology to help the consumer

This paper describes the work of Consumers' Association, publishers of Which?, and of The Survey Unit, giving some details of their aims, organisation, and methods, and describing briefly the problems, particularly those associated with data...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Michael Warren, Michael Willmott
June 15, 1984
×

Citation

Warren and Willmott (1984a, June 15). The use of new technology to help the consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-new-technology-to-help-the-consumer


Research papers

Litmus II

The purpose of this paper is to describe a new model, LITMUS II, and how it is being used by major advertisers in North America to develop improved if not "optimal" marketing plans for new products and services.

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Authors: Joseph D. Blackburn, Lisa E. Carter, Kevin J. Clancy
June 15, 1984
×

Citation

Blackburn, Carter and Clancy (1984a, June 15). Litmus II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/litmus-ii


Research papers

Research opportunities through technology

The use of technology has spawned opportunity rather than hindered the growth of researchers. A chain reaction of opportunities can originate from a handful of advancements. From my own experience at M/A/R/C and visiting other researchers, let me...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: George H. Harmon
June 15, 1984
×

Citation

Harmon, G. H. (1984a, June 15). Research opportunities through technology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-opportunities-through-technology


Case studies

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Bernadette D. McBrien
June 15, 1984
×

Citation

McBrien, B. D. (1984a, June 15). The role of the personal computer in data collection, data analysis, and data presentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-the-personal-computer-in-data-collection-data-analysis-and-data-presentation


Research papers

How technology affects our day-to-day professional life

This paper will focus on the use of technology in marketing research and will cover the following chapters: 1. Quality of data collection; 2. Developments in data collection;3. Developments in the disclosure of marketing data;4. User and supplier of...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Emile M. C. van Westerhoven
June 15, 1984
×

Citation

van Westerhoven, E. M. (1984a, June 15). How technology affects our day-to-day professional life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-technology-affects-our-day-to-day-professional-life


Research papers

CATI and the dynamics of research

Computer-assisted telephone interviewing systems have made conducting surveys a more dynamic process. Data collection procedures can now respond not only to the needs of the investigator, out to the observations made during the survey itself. These...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Irving Roshwalb
June 15, 1984
×

Citation

Roshwalb, I. (1984a, June 15). CATI and the dynamics of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cati-and-the-dynamics-of-research


Research papers

Computer assisted questionnaire design

For the average Market Research company the most significant developments for the future follow on from the application of computers to questionnaire design, the subject of this paper. This has quite dramatic implications for improving efficiency,...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Peter Jackling
June 15, 1984
×

Citation

Jackling, P. (1984a, June 15). Computer assisted questionnaire design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/computer-assisted-questionnaire-design


Research papers

MediLink

During the Spring and Summer of 1983 Medilink set up a pilot medical market research operation, involving ten London practices, followed by a larger test market of 50 practices. In April 1984 Medilink expanded the panel to be a national panel of 150...

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Author: Peter Barton
June 15, 1984
×

Citation

Barton, P. (1984a, June 15). MediLink. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/medilink